WRAL SmartShopper

WRAL SmartShopper

Rite Aid offers new Load2Card for +UP Rewards

Posted August 16, 2012


Rite Aid has just announced that starting in September, +UP Rewards will be automatically loaded to your Wellness+ Card unless you opt to continue receiving the printed rewards.  They are also launching a text notification option that allows you to easily see how many +UPs you have loaded onto your card.  As a reminder, +UP rewards can be redeemed starting at 6 a.m. on the day after they are earned and they expire 14 days after issue. Below is the press release with all the details. Click HERE for the Rite Aid website.

CAMP HILL, Pa. (Aug. 16, 2012) – Members of Rite Aid’s free loyalty program wellness+ across the country will find it even easier to shop and save at Rite Aid, thanks to the newest Load2Card capability. Beginning September 2, members of wellness+ will have their +UPs automatically loaded to their wellness+ card. +UPs are special rewards earned when certain items or groups of items are purchased that can be used like cash toward a qualifying purchase at a future Rite Aid visit.

Rite Aid is the first in the chain drug industry to automatically load all of its weekly loyalty program rewards directly to members’ wellness+ cards. Previously, +UPs have been printed at the bottom of register receipts, and customers needed to bring them to the store to redeem, often losing them before they were redeemed. Last January, Rite Aid became the first drug chain to provide its customers with the option to load both Rite Aid and manufacturer coupons directly to their wellness+ card.

“The direct download of +UPs to wellness+ cards is just the latest example of how we are constantly seeking innovative ways to make sure our award-winning wellness+ program continues to deliver the best value and convenience to our most loyal customers,” said Rite Aid’s Chief Operating Officer Ken Martindale. “Since the beginning, wellness+ has differentiated itself from other loyalty programs because it uniquely combines health and wellness rewards with shopping discounts. We’re committed to not only setting but raising the bar when it comes to building customer loyalty.”

Martindale said the national rollout of the Load2Card feature for +UPs follows a successful seven-month pilot in four cities.

“Customers in the pilot program overwhelmingly told us that they appreciated not having to worry about keeping their receipts and bringing them back to the store to redeem their +UPs,” said Martindale. “The increased redemptions and sales in the pilot markets prove that many of our customers are taking advantage of this feature and we’re excited to offer this convenience to wellness+ members across the country.”

Rite Aid’s wellness+ members can also easily manage their +UPs on their computer via their online wellness+ account or smartphone by downloading the Rite Aid mobile app. Launched in March, the Rite Aid app also offers one-click prescription refill scanning, locations and features of the nearest Rite Aid stores and weekly sale and promotion listings.

Rite Aid is also launching +UP Text Notifications so customers can track their +UPs on the go. Wellness+ members can text “REWARD” to “RATEXT” on their mobile phones to receive a weekly text of the number and value of the +UPs available on their wellness+ card. Rite Aid customers may also elect to continue having their +UPs printed on their register receipts if they wish. A +UP can be redeemed starting at 6 a.m. on the day after it was earned and expires 14 days after issue.


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  • Nancy Aug 18, 2012

    claytonsavor, it's not really clear yet exactly how the saved to card RR's will come off, at least I haven't found it on the website nor was the store manager able to discuss that with any clarity.

  • claytonsaver Aug 18, 2012

    Thanks for this info! My initial reaction was will I be able to decide which UPs I use at a given time? Will it default to the oldest? The amount is what determines when I use them to have the lowest OOP. And will you be able to use partials (i.e. $3 of a $5 reward)? I am confused...

  • Nancy Aug 17, 2012

    Talked to a store mgr today, they're not getting all the details either apparently. But he did say, no matter if you opt out and get the paper printed RR's or have them added to your card, they will not be able to be used until after 6am the following day.

    No more rolling the deals in one visit anymore with RR's :( Multiple trips in one week may be necessary if they have good deals to use RR's on.

  • Faye Prosser - Smart Shopper Aug 17, 2012

    They may not have the opt out info up until the program goes live or is about to go live. Calling corporate is probably the best bet though. Let us know what happens.

  • Nancy Aug 17, 2012

    Faye, I looked all over their site and could not find where you can option out :( But their web site has never been exactly user friendly either. Will probably call corporate unless they release something easy to do the opt out, I sure can't find it on their site now. ~sigh~

  • Faye Prosser - Smart Shopper Aug 17, 2012

    Nancy, I was glad to see they are giving the option to opt out of load to card. I imagine many couponers will pick that option. Have a good rest of the night! :-)

  • Nancy Aug 16, 2012

    Don't like them loaded like that. You have no control on how many +UP you use per transaction, making it more costly since all your UP rewards would be used whether you wanted them to be or not.

    I'll opt out.