WRAL SmartShopper

WRAL SmartShopper

Michaels donating gift cards randomly at stores on Friday, 2/17!

Posted February 16, 2012


Michael's is celebrating Random Acts of Kindness Day on Friday 2/17 by giving away over $100,000 worth of gift cards in their stores! Wow!  If you happen to go to Michaels tomorrow, let us know if you were shown a random act of gift card kindness.

Here's the press release we were sent with all the details:


Michaels celebrates Random Acts of Kindness Day with $100,000 in giveaways

(IRVING, Texas) — Random Acts of Kindness Day is Friday, Feb. 17, and to celebrate the spirit of the day and encourage others to participate, Michaels will give away more than $100,000 in gift cards at its 1,060+ stores and on its Facebook page.

Throughout the day, Michaels will randomly hand out thousands of gift cards in its stores and through Facebook to inspire people to in turn do something kind for others, such as donating their gift cards to a school, church or hospital, or using the cards to buy supplies to make a special homemade gift for someone.

“This is a fun way for us to say thanks to our loyal customers and an opportunity for them to pay it forward with a DIY gift,” said Michaels Chief Marketing Officer Paula Puleo. “We hope that our participation in Random Acts of Kindness Day will inspire our customers throughout the year.”

The unofficial holiday falls during Random Acts of Kindness Week®, Feb. 13-19, founded by the Random Acts of Kindness Foundation, an internationally recognized nonprofit organization based upon the powerful belief in kindness, and dedicated to providing resources and tools that encourage acts of kindness.

Customers who want to participate in the holiday with a hand-made gift can find suggested projects to share at found HERE.


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  • Faye Prosser - Smart Shopper Feb 16, 2012

    I agree, Nancy. Such a nice gesture.

  • Nancy Feb 16, 2012

    Holy Moly! I need to go to Michaels to pick up some supplies for a new craft I'm interested in doing and how cool would that be! But the fact that they're doing it to encourage a train of RAK is awesome! In fact, the craft supplies I need pertain to making things to give to others :)

    I won't be disappointed if I don't get one but that's a great effort on their part!!