WRAL SmartShopper

WRAL SmartShopper

Rite Aid making changes to wellness+ program for 2012

Posted December 13, 2011


Rite Aid just sent out a press release about changes they are making to their wellness+ program. The good news is that +UP rewards will still print at the bottom of the receipt.

It looks like there will be a new option to add coupons to your wellness+ card each week. The release states that the coupons include manufacturer coupons and store coupons but does not indicate whether they can be stacked with paper manufacturer coupons. I have sent an e-mail to my Rite Aid marketing contact and will let you know the answer soon. It seems like this may be similar to the Kroger digital manufacturer coupons that are loaded to your card and cannot be stacked with paper manufacturer coupons. I also asked if the Video Values program would still be in place and if that was going digital as well. 

There is also a new level of rewards that can earn you a gym membership, magazine subscription and more.

Here is the press release:

"Camp Hill, PA (December 13, 2011) – Rite Aid is making exciting changes to its wellness+ program to deliver even more value to its most loyal customers. Starting Jan. 1, 2012, all members will find it easier to shop and save at Rite Aid with exclusive access to the drugstore industry’s first coupon management tool. In addition, members who reach the silver level of Rite Aid’s free customer rewards program will enjoy new wellness rewards of their choosing.

“Wellness+ has been a game-changer for Rite Aid,” said Ken Martindale, Rite Aid Chief Operating Officer. “As we grow the program, it’s important that we continue to enhance its value to members. Through innovative tools and exciting, new wellness rewards, we’ll deliver more value than ever before to wellness+ members – our most loyal customers – in the new year.”

Rite Aid will introduce Load2Card, a new coupon management program that will allow all wellness+ members to save, manage and redeem Rite Aid and manufacturer coupons available throughout the internet via their wellness+ card. Rite Aid is the first in the drugstore industry to offer this tool. Every week, members will have the opportunity to load an average of more than $100 in savings directly to their wellness+ card. The coupon savings will automatically be deducted from applicable purchases when customers scan their wellness+ card at checkout. Paper coupons will continue to be accepted.

To enable the direct-to-card savings, on or after Jan. 1, 2012, members simply need to activate and log in to their online wellness+ account on Customers who do not yet have a wellness+ account will also be able to create one at this time and to use Load2Card immediately.

Also new in 2012, when members reach 500 points, they’ll earn a wellness reward of their choice, such as a gym membership, health/fitness magazine subscription or health screening. All members will receive notification of reward eligibility and redemption details on their register receipt and by email.

Members of wellness+ will also be able to enjoy three tiers of savings and rewards in 2012. Adding to the gold and silver wellness+ membership tiers, Rite Aid has created a brand new bronze tier for members who reach 250 points in a single year. Bronze tier members will receive 10 percent off all Rite Aid brand products every day as well as a one-time 10 percent off shopping pass* for use in the store.

The silver and gold tier point levels will stay the same at 500 and 1,000 points respectively. Upon reaching 500 points, silver members receive 10 percent off all qualifying non-prescription purchases every day. After reaching 1,000 points, gold members receive 20 percent off all qualifying non-prescriptions every day. Anyone who reaches silver or gold status by the end of 2011 will retain their status throughout 2012.

All members of wellness+ will continue to enjoy everyday benefits, available immediately upon enrollment, including:

· +UP Rewards, which print at the bottom of a register receipt and are redeemable like cash toward a future qualifying purchase

· Members-only sale pricing throughout the store

· 24/7 exclusive access to a Rite Aid pharmacist by calling 1-800-RITE-AID

With more than 44 million enrolled members, Rite Aid’s wellness+ program was recognized as the top-ranked and most-recommended loyalty program in the country by Zocalo Group this past February and was awarded the Shopper Technology Institute's 2011 LEADER Award in October. Launched in April 2010, wellness+ has been the drugstore industry’s first and only customer loyalty program to provide health and wellness benefits in addition to the shopping discounts, store and manufacturer coupons, and special prices offered to members. Members earn points every time they shop at Rite Aid. One point is earned for every dollar spent on non-prescription purchases and 25 points are earned for every prescription filled.

To learn more about all of the changes to Rite Aid’s wellness+ program effective January 1, 2012 or to enroll, visit or any Rite Aid pharmacy."


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  • Nancy Dec 13, 2011

    I agree whathillgirl, lately the deals have been less than exciting at RA :( Maybe the new year will show some serious competition again? We can hope :)

  • watchhillgirl Dec 13, 2011

    I love the idea of a gym membership, but it always seems to be a gym, that is not available to the area I live in or for most people. It will be interesting to see what this is all about. I love Rite Aid, although lately it seems that they have not had the great deals that they usually have!