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@NCCapitol

2014 campaigns target voters with television

Posted March 23, 2014
Updated April 30, 2014

— Even with social media, grassroots outreach and telephone calls in the mix, television commercials remain one of the most visible ways political candidates, their allies and opponents try to reach voters. 

Spending in North Carolina's U.S. Senate race on ads alone topped $10 million early in 2014, and appears headed to a record-setting year.

We'll use this blog post to catalog ads aired in that race as well as other political campaigns throughout the state. 

U.S. Senate Ads

Chamber ad still "Kay Hagan - Wrong for North Carolina"
Ad supports: Thom Tillis
Ad opposes: Kay Hagan 
Paid for by:  U.S. Chamber of Commerce
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Statewide
WRAL Report: Governor steps into GOP Senate primary
Fact Check: Not conducted.

Mark Harris Conservative Leader imageConservative Leader
Ad supports: Mark Harris
Paid for by: Harris campaign 
Approximate Amount Spent: $300,000
Approximate time on air: April 10, 2014 through May 6. 
Markets: Statewide
WRAL Report:
Fact Check: Not conducted.

American Crossroads Tillis stillGuts
Ad supports: Thom Tillis
Paid for by: American Crossroads
Approximate Amount Spent: $1.1 million
Approximate time on air: April 2014
Markets: Statewide
WRAL Report: Rove-affiliated American Crossroads airs ads for Tillis
Fact Check: Not conducted.

60Plus "Obamacare for the Mortgage Industry"Obamacare for the Mortgage Industry
Ad opposes: Kay Hagan
Paid for by: 60 Plus Association
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Statewide
WRAL Report:
Fact Check: Does mortgage industry bill cost "average investors" retirement savings?

Image: Senate Majority's "Bracket" adBracket
Ad opposes: Thom Tillis
Paid for by: Senate Majority PAC
Approximate ad buy: $1 million
Markets: Statewide
WRAL Report: Senate Majority PAC brackets Tillis
Fact Check: Not conducted

still from "NC clean air champion"Clean air champion
Ad supports: Kay Hagan
Paid for by: Southern Alliance for Clean Energy
Approximate ad buy: $500,000 
Markets: Statewide
WRAL Report: Two more outside ads for Hagan
Fact Check: Not conducted

still from "Paper Route"Paper route
Ad supports: Thom Tillis
Paid for by: Thom Tillis campaign
Approximate ad buy: $1 million
Approximate time on air: March and April 2014
Markets: Statewide
WRAL Report: Thom Tillis reaches back to his paper boy roots
Fact Check: Not conducted

image from "Bad company"Bad company
Ad opposes: Thom Tillis
Paid for by: Patriot Majority
Approximate ad buy: $500,000
Approximate time on air: February 2014
Markets: Charlotte, Triangle
WRAL Report:
Fact Check: Patriot Majority ad hits Tillis on health care positions

Clean up stillLet's clean up her mess
Ad supports: Thom Tillis
Paid for by: Thom Tillis campaign 
Approximate ad buy: $300,000
Approximate time on air: Jan. 2014
Markets: Western NC, eastern NC, Triad
WRAL Report: Tillis getting ready to air his first campaign ad
Fact Check: Not conducted

still from "Tell Kay Hagan ObamaCare Hurts North Carolina"Tell Kay Hagan ObamaCare hurts North Carolina
Ad opposes: Kay Hagan
Paid for by: Americans for Prosperity
Approximate Amount Spent: $900,000
Approximate time on air: Jan. 2013
Markets: Statewide
WRAL Report:
Fact Check: Not conducted

Count On stillCount on
Ad supports: Kay Hagan 
Ad opposes: Thom Tillis
Paid for by: Senate Majority PAC
Approximate ad buy: $750,000
Approximate time on air: Dec. 2013
Markets: Statewide
WRAL Report: New Dem PAC ad targets Tillis
Fact Check: Not conducted

"See IT" StillSee it
Ad supports: Kay Hagan
Paid for by: The League of Conservation Voters
Approximate ad buy: $300,000
Approximate time on air: November 2013
Markets: Triad
WRAL Report: 
Fact Check: Not conducted

"It just doesn't work" stillIt just doesn't work
Ad opposes: Kay Hagan
Paid for by: Americans for Prosperity
Approximate Amount Spent: $1.5 million in 11/13; $1.4 million in 2/14
Approximate time on air: Nov. 2013; Feb. 2014
Markets: Statewide
WRAL Report: AFP spends $1.4 million to re-run ad slamming Hagan
Fact Check: AFP's 'It's about people'

"False" stillFalse
Ad opposes: Kay Hagan
Paid for by: Patriot Majority
Approximate Amount Spent: $600,000
Approximate time on air: November 2013
Markets: Statewide
WRAL Report:
Fact Check: Not conducted

Exempt me too stillTell Kay Hagan #ExemptMeToo
Ad opposes: Kay Hagan
Paid for by: Americans for Prosperity
Approximate Amount Spent: $1.7 million
Approximate time on air: Beginning Oct. 29 into November.
Markets: Statewide
WRAL Report: AFP ad targets Hagan on Affordable Care Act
Fact Check: AFP's "Just Exempt Me" ad attacking Hagan

Chemistry Council stillAmerican Chemistry Council pro-Hagan ad
Ad supports: Kay Hagan
Paid for by: American Chemistry Council
Approximate Amount Spent: $100,000
Approximate time on air: August 2013
Markets: Triad
WRAL Report: Sunlight on Chemistry Council ads
Fact Check: Not conducted

2nd Congressional District Ads

Aiken "Might Wonder" still"Might Wonder"
Ad supports: Clay Aiken
Paid for by: Clay Aiken campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

Crisco "Right" imageRight
Ad supports: Keith Crisco 
Paid for by: Keith Crisco campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

Renee Ellmers' "Fight"Fight
Ad supports: Renee Ellmers 
Paid for by: Renee Ellmers campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

Crisco ad stillCrisco
Ad supports: Keith Crisco
Paid for by: Keith Crisco campaign
Approximate Amount Spent: 
Approximate time on air: Spring 2013
Markets: Triangle
WRAL Report:
Fact Check: Not conducted

6th Congressional District Ads

Laura Fjeld ad stillLaura Fjeld primary campaign commercial
Ad supports: Laura Fjeld
Paid for by: Laura Fjeld campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

Berger "Voices" adVoices
Ad supports: Phil Berger Jr.
Paid for by: Phil Berger Jr. campaign.
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triad
WRAL Report:
Fact Check: Not conducted.

Bruce VonCannon: Defining Broken Politics ScreenDefining broken politics
Ad supports: Bruce VonCannon
Paid for by: Bruce VonCannon campaign.
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triad
WRAL Report:
Fact Check: Not conducted.

Bruce VonCannon screen grabFixing broken politics
Ad supports: Bruce VonCannon
Paid for by: Bruce VonCannon campaign.
Approximate Amount Spent: 
Approximate time on air: March 2014
Markets: Triad
WRAL Report: 
Fact Check: Not conducted.

Keep your promises stillKeep your promises
Ad supports: Phil Berger Jr.
Paid for by: Phil Berger Jr. campaign
Approximate Amount Spent:
Approximate time on air: March, April 2013
Markets: Triad, Triangle
WRAL Report:
Fact Check: Not conducted

7th Congressional District Ads

Rouzer "Do-er"Do-er
Ad supports: David Rouzer 
Paid for by: David Rouzer campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

Woody White "God-Given Liberties" imageGod-Given Liberties
Ad supports: Woody White
Paid for by: Woody White campaign
Approximate Amount Spent:
Approximate time on air: April 2014 
Markets: Statewide
WRAL Report:
Fact Check: Not conducted.

David Rouzer Driving stillDriving
Ad supports: David Rouzer
Paid for by: David Rouzer campaign.
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Eastern NC
WRAL Report:
Fact Check: Not conducted.

still from New Republican LeadershipNew Republican leadership
Ad supports: Woody White
Paid for by: Woody White campaign
Approximate Amount Spent:
Approximate time on air: March, April 2013
Markets: Triangle, eastern NC
WRAL Report:
Fact Check: Not conducted

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