Local News

'Real men provide, real women appreciate it' billboard draws controversy

Posted February 22

— Women are speaking out about a billboard on Business 40 that they find offensive.

The sign reads, "Real men provide, Real women appreciate it."

The billboard belongs to Whiteheart Outdoor Advertising and is near the westbound lanes of Business 40 and Linville Road, between Winston-Salem and Greensboro.

"I take it as a very deliberate jab at women who demand equality and demand to be seen as equals and are vocal," said protest organizer Molly Grace. "So to me it's also a very blatant about wanting to silence women and tell them to just accept the way that things are."

Read more


Please with your WRAL.com account to comment on this story. You also will need a Facebook account to comment.

Oldest First
View all
  • William Sherman Feb 23, 2017
    user avatar

    We need to understand that, in nature, human society or anywhere else except the cemetery there is no such thing as "equality". The sign harkens back to the days when the men did go out and provide for their families, the women stayed home, raised the children, cared for the home etc. Over the years, as a result of this desire to attain something that doesn't exist, we have the messed up society we have today. That doesn't put all the blame on women-=for sure men abdicating their responsibilities as husbands and fathers has contributed greatly to this sorry situation. If you were around in the 40's. 50's and 60's, you know our society and culture was a lot more peaceful with less divorce, crime, drug usage, etc. Where did we go wrong??

  • Jeffrey Derry Feb 23, 2017
    user avatar

    Nice sign, kind of already knew that though

  • Walter Greene Feb 23, 2017
    user avatar

    What if it is just a really public "private" message from one person to another on a matter we know nothing about? Or what if it's some sort of experiment to see how easy it is to ruffle people's feathers? While I might or might not agree with the message, I think protesting against it is comical - like an animal fighting its reflection in a mirror!

  • Walter Greene Feb 23, 2017
    user avatar

    Molly Grace, I hear there's going to be a protest against the sky being blue soon; I think you should help organize it. It's just not fair to the other colors that the sky is showing favor to the various hues of blue...

  • Judy Loftin Feb 23, 2017
    user avatar

    I am a woman and I wholeheartedly agree with this billboard. So do my children, who love staying home with their children.

  • Tim Orr Feb 23, 2017
    user avatar

    Dolly Butler I disagree with you as much as humanly possible. Read some of the other interpretations of this sign and you'll see why. You should be old enough to realize your's is not the only way to look at things. That's why questions are so important...even the dumb ones.

  • M Anderson Andre Feb 23, 2017
    user avatar

    REAL men do provide. It doesn't say women can't provide. Stop reading between the lines. REAL women do appreciate it--it doesn't mean they're barefoot and pregnant making sandwiches all day. Stop reading between the lines.

  • John Archer Feb 23, 2017
    user avatar

    They sure left it open to interpretation. The problem I see is the term "real". That implies that there is something inherently wrong with not living up to either conclusion.

  • Linda Tally Feb 23, 2017
    user avatar

    The originators of that sign must have wanted to stir up a fight. Note there is no suggestion as to WHAT real men provide (love? moral support? housekeeping and or child care aid), nor does it mention what the "it" is that real women appreciate.

  • Marianne Ashworth Feb 23, 2017
    user avatar

    I do not agree with Ms. Molly Grace. I am an independent woman that has worked and held down my household for my daughter and I for the last 13 years! I love my job, but it would be so nice to be taken care of. I'd love to find a man that wanted to hold the household down and could tell me, "Don't worry babe. I got this." I wouldn't give my job up, but it sure would be nice to know I didn't have to worry about the bills.